How To Create A Dating App: From Concept To Successful App

14 min read


Have you ever wondered how to create a dating app?


The romance described in books is no longer a reality. As luck would have it, we live in the digital world where even personal life is built online. And here we have dating apps connecting millions of lonely hearts. 


With the market full of such solutions, building a dating app might seem like a waste of time. Such competitors like Tinder make the market even more challenging. Still, if you have a good dating app concept and wonder how to make a dating app, the idea is worth pursuing.


According to the latest report by Grand View Research, Inc., the global online dating app market share, valued at USD 8.64 billion in 2023, is predicted to grow at a CAGR of 7.6%  by 2030 and reach USD 14.42 billion


The future demand for such services fully justifies the interest in knowing how to make a dating app. This article provides insights into the following aspects of dating app development:

  • Why making a dating app in 2024 is a good idea
  • Technical aspects & key features to build a dating app
  • How to create a dating app step by step
  • The best ways to make money with your dating app
  • Cost to create a dating app
  • Our experience in creating a dating app
  • Where to start with your dating application


Let’s dive right into the guide and learn how to create a dating app.





Aside from asking how to create a dating app, you are probably interested in knowing whether it’s worth building a dating app.


Generating one of the highest user engagements, dating apps can be considered worthwhile investments and potential revenue streams. Today, over 50,8 million people use online dating services in the USA alone, almost 10% of the whole population worldwide. In the years to follow and up to 2024, the market will show distinct growth and will reach 35.4 million users.


January 2022 report by Sensor Tower shows a 17% rise of users on Tinder, Bumble, and Hinge dating apps compared to the pre-pandemic period. 


Statista proves that building a dating app today is a very profitable business:

  • The revenue in the online dating segment is estimated at US $3.12bn by 2024.
  • The number of users in the online dating industry is expected to reach 452.5m by 2028.
  • User penetration is 5.1% in 2024 and is expected to 5.7% by 2028.




Market research clearly demonstrates that there is still enough room for future growth in demand for online dating solutions.


People use such solutions for a number of reasons. Just take a look at the image demonstrating the main reason why users choose online dating.




The main advantages of dating apps are as follows:

  • An excellent alternative for introverts and busy people
  • Ability to find a soulmate in nearby locations
  • Available any time
  • No unwanted attention and connections


If you are still unsure what to do, remember the success of such applications as Tinder, Badoo,, and many others.


Tinder is the most popular dating application globally, with over 75 million monthly active users worldwide. The company is estimated at $10 billion, an unprecedented amount for solutions for online dating.


Before moving to the dating app development, let’s check out the major players on the market and study the apps that will become your main competitors. Over 5.9 million users are subscribers of premium Tinder Plus and Tinder Gold.







To become the next Tinder-like app owner or get a better dating app, you need to be ready for challenges. We can’t help you create an app on your own, but we can definitely guide idea execution. So here is a brief strategy to create a dating app.


Step 1. Find your niche

Begin with finding your niche. Even if global players lead the industry, there is still vast space to present your idea and gain user engagement. Niches in dating apps can be anything that may drive user interest.


Step 2. Choose a business model and monetization

Defining the business model in the first planning stages is crucial to set the future app features. Popular monetization types for dating apps are as follows:

  • Premium account
  • Unlimited likes for a limited time
  • In-app purchases
  • Ads 


Step 3. Choose the tech stack

The dating app tech stack depends on several factors; the number of platforms, app complexity, and features.


Programming language

Swift 5 (preferable)


Kotlin (preferable)



iOS 12+

watchOS 4.0+

tvOS 12+

Android 10

Minimum supported OS: Android 5.x Lollipop






IDEXcode 11+ or AppCodeAndroid Studio
SDKiOS, Cocoa TouchAndroid SDK
WebserverNginx, ApacheNginx, Apache
Cloud storage

Amazon services (S3, EC2, etc.)



Amazon services (S3, EC2, etc.)



Social authorization

Facebook SDK

Twitter SDK

Google+ SDK

Instagram SDK

Facebook SDK

Instagram SDK

Google Play service authentication


Social notifications





User profile




Fragment with User Info






RecyclerView for search results

EditText widget for a search field


SwitActionCable WebSocket for communication with Rails

ActionCable WebSockets

CoreData framework for offline chats storage

Push notificationUser Notifications FrameworkFirebase Cloud Messages
AnalyticsAnalytics SDK


Firebase Analytics








General tools



Google Maps

Google Analytics



Google Maps

Google Analytics


If you want to know how to make a dating app that will provide users with a seamless experience, keep in mind the following two approaches:

  • Don’t use a free dating app template. Even though its use might seem like a more cost-efficient option, in the end, you will get an application that won’t be able to meet customer expectations. Only custom development will help build a dating app with a unique feature set and great user experience.
  • Native app development, as compared to hybrid app development, has a lot of benefits. Therefore, creating a native app for iOS and Android is recommended to avoid app performance and user experience problems.


Step 4. Choose an app development team 

The only way to succeed in your project is to find a reliable development team with relevant experience to create a valuable application. Whether you are thinking of cooperating with an in-house dev team or outsourcing app development, make sure you pay attention to the talent pool, portfolio, and hourly rates.





The first step in finding out how to make a dating app is which features constitute an average application. Even though you need to build a dating app based on a unique idea, some features form the basis of every solution for online dating.




Let’s investigate how to make a dating app from the functionality point of view.


  • Online dating algorithm


This is one of the most popular features of dating applications. Such algorithms streamline the process of finding soulmates in an application. Companies integrate Artificial Intelligence to make their online dating algorithms even more precise.


According to an extensive study made by Pew Research Center, 66% of users are looking for someone with the same interests, and 49% are looking for someone based on physical characteristics. Thus, when making an online dating algorithm, it might be a good idea to include a few of the following attributes for better matchmaking.

  • Matching by interests
  • Matching by physical characteristics
  • Matching by location


  • Social sign-up/sign-in

When you consider creating a dating app that will provide a seamless user experience, don’t forget to add a simple registration and sign-in feature. The integration of social sign-in is one of the most popular solutions. You can implement the feature differently, with Facebook, Google, Twitter, and Instagram being the most popular integrations for this functionality.



  • User profile

The user profile is an integral part of dating app development. Users should have the ability to include in their profile information about themselves. Field with possible data you collect depends on the matching algorithms you are going to use, and usually includes a name, gender, age, interests, hobbies, etc.

Integration with social media can simplify filling out all this information, as the main info can be extracted from social networks. Thus, users can save time automatically uploading personal information, photos, etc.



  • Geolocation

In most cases, users look for someone based on the region where they live. By integrating the geolocation feature, you will make it even easier for them to meet someone by providing them with suggestions based on location.



  • In-app messaging

When you build a dating app, the messaging feature should become your number one priority. Regardless of the matching algorithms you use, the next step is direct communication between users. Message editing is a nice-to-have addition to basic functionality, as everyone can make typos in their messages.

Aside from basic in-app chat, you need to provide message encryption for better user protection. Also, to make communication more vivid, including the support for GIFs, stickers, etc. You can also take it a little further and implement video calls.

You also need to take care of security matters and allow users to block other users and band them from sending them messages.



  • Feed

The vast majority of applications have this feature. You can take a little bit further and bring a touch of social media to your dating app by allowing them to upload their photos, share interesting information, etc.



  • Stories

Stories are another feature of social media that you can use to build a dating app. All groups of users love sharing stories, especially millennials. If you are looking at how to create a dating app for a younger audience, stories are your answer.



  • Missed connections

This is a very useful feature that can increase user engagement with your application. You can notify users about missed connections, send reminders about possible dates, and tell other users about their location, interests, etc.



  • Date suggestions

Running a dating app based on the use of artificial intelligence provides you with infinite possibilities for features development. One of them is advanced date suggestions. Your application can provide users with recommendations on how to spend their first date based on interests, location, visited places, and other information that characterizes them.



  • Push notifications

This is another feature powerful enough to guarantee high user engagement. A new dating app can notify users about likes and profile invites to dates, matches, etc.



  • Settings

Every application must have a basic set of settings. When you build a dating app, you need to allow users to turn on and off the sound, set up notifications, customize filters, etc.



  • User complains

Users often try to get other users involved in comfortable conversations, send inappropriate photos, and harass others, trying to get their attention. Your application should allow users to report such individuals and block them from getting in touch with them in the future.



  • Admin Panel

When deciding how to create a dating app, don’t forget to include the development of an admin panel. As an app owner, you need to have the ability to moderate content, block users, help users solve issues, and have full control over your applications to avoid harassment and quickly react to the complaints from other users.



How much money do dating apps make?






Let’s find out how to create a dating app that will generate money. There are a few monetization strategies that you can use with your dating application today. Your applications should cover all development, marketing, and related expenses to become profitable.


Here is how to make a dating app with the most popular monetization strategies:

  • Advertising – this monetization strategy prevails among apps, as almost 90% of all applications utilize the model. You can integrate different ads into your application and get money for ads view, click-through rate, etc. Please be sure not to overstuff your app with ads, as they should not interfere with the user experience. Also, you can allow users to turn off all in-app ads by making a payment.
  • Freemium model – this monetization strategy allows users to get some additional features for a payment. Users can be billed annually, monthly or quarterly.
  • In-app purchases – integrate your app with different services that allow you to book tickets to a concert or a theater, send flowers and compliments to others. This feature can bring you money in the form of a commission from local companies you will work with.
  • Account boost – some users might be interested in promoting their account with a paid option to appear in search results more often.
  • Sponsorships – this monetization strategy can be included in an app at later stages after it has become popular. You can get in touch with people that might be interested in placing their ads inside your application. The main requirement for such a model is a huge user base.





You are probably interested in how much money it might cost you to build a dating app today. The final cost depends on several features, supported platforms, and integrations.


Usually, developing an app may cost $50,000 - $80,000. Medium complexity apps start at $50,000 for a single app version (iOS and Android). The price includes the development of a single application with a back-end and basic admin panel. If you will want to go out and implement some advanced features that require a lot of custom coding, the price for a single version can reach $100,000 and go beyond.


If you decide to make a dating app for iOS and Android, the development price for two app versions will start at $100,000.


Please remember that the location where you outsource the development of an application for dating app development is the main price differentiating factor. In Europe, the average hourly development rate is $50, while the hourly rate for the USA is around $100-$150.


The final cost of the dating app development depends on the development hours and hourly rate. The development of MVP may take up to 330 hours.





Our team has over 10 years of experience developing robust mobile applications. We know how to create a dating app from our experience, as we successfully worked on the same project.




Woo is a popular dating app with over 10+ million downloads on Google Play alone. This application aims to help women find their matches. The app has a complex architecture and provides several features, including location-based matching, social media integrations, in-app payments, and advanced privacy options for women to feel safe and protected.

Out matching algorithms use Artificial Intelligence to provide users with recommendations based on their interests and preferences. The application allows users to communicate with the help of in-app chatting and VoIP audio and video calls.





In the modern world where every second of free time counts, dating apps are high in demand among busy people.


Creating a dating app requires cautious arranging and execution. The foot line is that it's a complex endeavor that includes specialized ability, user-centric plan, and a profound understanding of user behavior. Here's the foot line on how to make a dating app:


  • Market Research: Get it for your target audience and their needs. Inquire about the competition and distinguish holes within the market.    
  • Unique Value Proposition: Characterize what sets your dating app separated. Whether it's a unique highlight, specialty center, or way better user encounter, you wish for a compelling reason for users to select your app.    
  • App Development: Accomplice with a gifted advancement group to form the app. Consider components like stage (iOS, Android), innovation stack, and security measures.    
  • User Experience: Plan a user-friendly interface with a natural route. Center on profiles, swiping components, informing, and client security highlights.    
  • User Profiles: Permit users to make detailed profiles with photographs and data. Execute confirmation forms to upgrade belief.    
  • Matching Algorithm: Create a strong matching algorithm that considers user inclinations, area, interface, and more. The exactness of matches is basic.    
  • Messaging Features: Empower consistent communication between users. Guarantee security and security by directing substance and giving announcing options.   
  • Monetization Strategy: Choose on your revenue show. Alternatives include subscriptions, promoting, in-app buys, or a combination.   
  • Testing and QA: Altogether test the app for bugs, glitches, and security vulnerabilities. Optimize execution and user encounter.    
  • Launch and Marketing: Launch the app on app stores and advance it through different channels, counting social media, influencers, and promoting.
  • User Safety: Actualize security highlights, such as client announcing, control, and information security, to guarantee a secure environment.    
  • Feedback and Iteration: Persistently accumulate client input and make changes based on their recommendations and needs.    
  • Scale and Growth: As your user base develops, be arranged to scale your foundation and give amazing users back.

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Develop Your Dating App

Ignite love in the digital age with your own dating app

Our Expertise Covers:
✅ User-friendly profile creation and matching algorithms
✅ Real-time messaging and video chat features
✅ Privacy and safety features for user security



Usually, developing an app may cost $50,000 – $80,000. Medium complexity apps start at $50,000 for a single app version (iOS and Android).

The revenue in the online dating segment is estimated at $3,6 billion in 2022. By 2026 the numbers will increase to $4.6 billion. 

The final cost of the dating app development depends on the development hours and hourly rate. The development of MVP may take up to 330 hours worldwide.

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