Woo
Woo is a dating app that aims to match like-minded people. The application made women’s safety first and privacy its top priority.
Los Angeles
2021
iOS, Android
Dating
4.5 million
About a project
Woo is a dating app that puts women first. Apps makes it easy to navigate this world of dating, making it a comfortable and fun. Women’s interests, that feeling of safety and privacy is paramount. With over 1 million matches and counting, we are committed towards changing the dating game in India and helping women feel more empowered in making meaningful connections with people they fancy. It’s not surprising ours is the dating app women love.
Project idea
Target audience
Woo also enables users to like or ignore someone without revealing their identity. If both users like each other’s profile, a private chat room will open for both of them.
Challenges & results
Our client envisioned an app that would stand out from all other competitors by putting women’s privacy and safety first. The Addevice team was tasked with a few challenges:Challenges
- Building a successful MVP
- Creating a user-friendly mobile app with a simple user interface
- Making built-in messaging capabilities
- Staying within the budget and meeting tight deadlines
- Thorough app testing to make sure the app meets all the technical, functional and business requirements
Results
- Top dating app on App Store & Google Play
- Over 4.5 million users worldwide
- Over 1 million matches
- 4.1 Average User Rating
- Developed in less than 12 months
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Technology stack
Our client envisioned an app that would stand out from all other competitors by putting women’s privacy and safety first. The Addevice team was tasked with a few challenges:
Swift
Kotlin
NodeJS
Firebase
Amazon Web
Socket.IO
MongoDB
Solutions & features
- Safety feature
- Private chat room
- In-app voice calls
- Incognito mode
- AI-powered user matching
Safety feature
Woo is totally safe for women to use. Their personal details, such as name, phone number, and location remain confidential.Delivered functionality
- Voice calls directly from the app without revealing the phone number
- A private chat room opens if both users like each other
- In-app voice calls
- Incognito profile liking and ignoring
AI-powered user matching
When users find a soulmate with Woo, they call it magic. We call it Artificial Intelligence.- The system analyzes profile information and preferences (age, interest, location, religion, etc) to make the best matches
- AI processes images from visited profiles to recognize a user’s physical preferences
- Profiles that match users’ preferences and interest are commended automatically
