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Dating

Woo

Woo is a dating app that aims to match like-minded people. The application made women’s safety first and privacy its top priority.

Headquarters:

Los Angeles

Customer since:

2021

Platforms:

iOS, Android

Industry:

Dating

Number of users:

4.5 million

woo
woo

About a project

Woo is a dating app that puts women first. Apps makes it easy to navigate this world of dating, making it a comfortable and fun. Women’s interests, that feeling of safety and privacy is paramount. With over 1 million matches and counting, we are committed towards changing the dating game in India and helping women feel more empowered in making meaningful connections with people they fancy. It’s not surprising ours is the dating app women love.

About a project

Project idea

Several years ago, we were requested to build a dating app for Indians that would help single people find their best matches, based on ethnic and cultural characteristics. Our client envisioned an app that would stand out from all the other dating applications out there by making women’s privacy and safety a top priority.

Target audience

Woo also enables users to like or ignore someone without revealing their identity. If both users like each other’s profile, a private chat room will open for both of them.

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Challenges & results

Our client envisioned an app that would stand out from all other competitors by putting women’s privacy and safety first. The Addevice team was tasked with a few challenges:
Challenges
  • Building a successful MVP
  • Creating a user-friendly mobile app with a simple user interface
  • Making built-in messaging capabilities
  • Staying within the budget and meeting tight deadlines
  • Thorough app testing to make sure the app meets all the technical, functional and business requirements
Results
  • Top dating app on App Store & Google Play
  • Over 4.5 million users worldwide
  • Over 1 million matches
  • 4.1 Average User Rating
  • Developed in less than 12 months
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iOS

1000 hours

Android

1200 hours

UX/UI

500 hours

Front-end

1400 hours

Back-end

1650 hours

Project management

400 hours

QA

600 hours

iOS

1000 hours

Android

1200 hours

UX/UI

500 hours

Front-end

1400 hours

Back-end

1650 hours

QA

600 hours

Project management

400 hours

Technology stack

Our client envisioned an app that would stand out from all other competitors by putting women’s privacy and safety first. The Addevice team was tasked with a few challenges:
Swift

Swift

Kotlin

Kotlin

NodeJS

NodeJS

Firebase

Firebase

Amazon Web

Amazon Web

Socket.IO

Socket.IO

MongoDB

MongoDB

Solutions & features

  • Safety feature
  • Private chat room
  • In-app voice calls
  • Incognito mode
  • AI-powered user matching
Iphone

Safety feature

Woo is totally safe for women to use. Their personal details, such as name, phone number, and location remain confidential.

Delivered functionality

  • Voice calls directly from the app without revealing the phone number
  • A private chat room opens if both users like each other
  • In-app voice calls
  • Incognito profile liking and ignoring

AI-powered user matching

When users find a soulmate with Woo, they call it magic. We call it Artificial Intelligence.
  • The system analyzes profile information and preferences (age, interest, location, religion, etc) to make the best matches
  • AI processes images from visited profiles to recognize a user’s physical preferences
  • Profiles that match users’ preferences and interest are commended automatically
woo

What clients say

Name

This project was finished on time. The project manager was fast and an excellent problem solver. He went above and beyond in delivering an excellent featur on time.

Nirav Shah, M.D. Chief Executive Officer

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